Meaning of Clickbait
Clickbait is a jargon used on the Internet to define sensational or tabloid headlines . They are designed to pique people’s curiosity and get them to click on your content.
The term clickbait comes from English and means ” click bait “. And that’s exactly what clickbait does, because their tactic is to use hype titles as bait , to get people to click on their content.
The objective of clickbait is to increase the number of accesses to a website. In this technique, hits are gained through exaggerated, even catchy, titles and images that arouse the reader’s curiosity .
The contents that use clickbait only serve as bait to increase the number of accesses and, in general, they do not offer what they promise, so they may not be considered a good strategy.
Why is it not a good strategy?
In the short term, clickbait may seem like an interesting technique to increase traffic : number of visits to the site. Also, if the page has ads, the profitability can also grow in the first instance.
However, by deceiving the reader by promising what it does not deliver, in the medium and long term, the site loses recognition and credibility.
This means that if the goal of a website is to become a referral and gain credibility with its readers, clickbait can be a risky strategy .
Imagine you are browsing the Internet and come across an article title that promises immediate weight loss solutions . You click on the link and realize that the content is “ more of the same ”, that is, it does not offer the miracle solutions as promised.
Other than leaving this page as soon as you find out you’ve been scammed, you probably won’t access any more content on that site, or even share any of that content with your friends.
Other examples of clickbait techniques are sweepstakes: pages that offer prizes or even cash values to those who click on the link. These pages generally serve only as bait and often lead to a page that doesn’t match.
Clickbait is a Penalized Technique on the Internet
For being, in most cases, a lying content, clickbait is penalized by Google and Facebook . This means that when the algorithms of these tools realize that content promises answers that it does not deliver, the page will be misranked or even blocked.
Example sentences used in clickbait
- You can’t stop reading!
- Your life will not be the same after this information!
- You won’t believe what we’ve discovered!
- Read it now and change your life!
Alternatives to Clickbait
For companies that invest in content marketing, one of the main objectives is to increase the number of visits to their page or blog.
However, betting on an immediate strategy can compromise the total sustainability of the brand. After all, given the speed at which information circulates on the Internet, a company’s reputation can be damaged.
The experts’ recommendation for companies that want to invest in this type of marketing is to produce quality content that offers customers what was promised.
The results will not be immediate, but if a company wants to be recognized in the market, immediate strategies can be illusory and compromise the perception of the brand.