Themes

What is Business Communication?

Meaning of Business Communication

Business communication can be considered a dynamic process by which organizations relate to the environment and by which divisions of the organization connect with each other.

But this communication can suffer from some interference, the ” barriers “, such as:

  • Mechanical or physical barriers – Transmission devices, such as noise, environment, and inadequate equipment. Communication is blocked by physical factors.
  • Physiological barriers – These are genetic problems or malformations of vital speech organs.
  • Semantic barriers – These are those that result from the inappropriate use of a language that is not common to the recipient or target groups.
  • Psychological barriers – These are the prejudices and stereotypes that cause communication to be affected.

In our personal life, communication is an extremely important factor so that we can transmit information, facts, our ideas, wishes, etc.

In the business world it is no different, because the information produced and transmitted causes impacts on the lives of employees, however, these impacts can cause different effects than those anticipated.

Hence the importance of efficient and effective communication.

In today’s computerized organization environment, we turn to email for rapid communication of our ideas and almost instant receipt of requested responses.

But there are also letters, memos, circulars, internal communication, etc.

Depending on what you want to communicate, we can use the newspaper, radio, television, cinema, internet or any other type of “vehicle” for dissemination.

Barriers in Business Communication

  • Personal Barriers – People can make or break communications. Everything will depend on the personality, mood, emotions, values…
  • Bureaucratic administrative barriers – These arise from the ways in which organizations operate and process their information.

The excess of information is another barrier that is very present today. The overload of information of all kinds and in the most varied forms, the proliferation of administrative and institutional functions, unnecessary and useless meetings, etc.

The lack of selection and priorities ends up confusing the public instead of providing effective communication.

Incomplete and partial communications also constitute another barrier in organizational communication. They are found in fragmented, distorted or doubtful information, in information not transmitted or retained, etc…

Formal and Informal Network

The communication system of organizations basically flows through two networks: the formal and the informal.

The formal network can be conceptualized as the set of channels and means of communication established consciously and deliberately.

The informal network appears over time when it complements the formal system itself. It is based on intra-organizational social relationships and is a faster way to meet the most urgent and unstable demands.

Communication Flows

The most studied flows are: descending or vertical, ascending, horizontal or lateral, transverse and circular.

  • Downward or vertical flow – It is the process of information from the management of the organization to the subordinates, that is, communication from top to bottom.
  • Upflow – It is the opposite process. It is the people at the bottom of the organizational structure who send their information to the top.
  • Horizontal or lateral flow – It is the communication that occurs on the same level. It is communication between peers and people in similar hierarchical positions.

The transverse or longitudinal flow occurs in all directions, being present in the downward, upward and horizontal flows in the most varied positions of the structures or organizational architecture.

This type of flow occurs in organic and flexible organizations that allow a more participatory and integrated management, creating conditions for people to intervene in different areas and interact with them.

The circular flow covers all levels without conforming to traditional directions. It appears and develops much more in informal organizations and promotes efficiency at work.

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